Business Matters Magazine reported that Shoorah, the tech start-up launched by TV couple Ferne McCann and Lorri Haines has partnered with private investment platform Seedrs to raise funds.

Mental health and wellbeing app Shoorah helps people to take steps to look after their mental health wherever they are, through the many features within the app.

The raise will help support the company’s future growth plans which include the introduction of AI and global expansion. 

The tech start-up has been co-founded by Essex-based media personality Ferne McCann and her fiance Lorri Haines, who have both undertaken their own self-work journeys in recent years. 

Both founders have invested six figure sums in the business to date. Ferne McCann has been a TV personality and presenter for 10 years and both currently star in ITV programme, Ferne McCann: First Time Mum. 

Shoorah offers 24/7 access to a series of features which allow users to do online journalling, gratitude practices, programme affirmations to suit them, create new rituals and habits, practice mindfulness, meditate, do breath work exercises and get advice from accredited wellbeing experts in a series of mini-pods.

The business has focused on creating bite-size mental health tools – through a team of wellbeing experts – to benefit even the busiest of people. 

Shoorah CEO Lorri Haines said: “We’re at the start of a very exciting journey and we can’t wait for more people to join and support our mission and our future growth plans through the Seedrs fundraise. We look forward to delivering a new era for wellbeing by offering an affordable, extremely accessible, and very comprehensive app that will make it easier than ever for people to manage their mental wellbeing.”

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