Friendly WiFi Welcomes Shoorah as Primary Sponsor for 2024-25 A Synergy of Safety and Wellbeing
London, May 22, 2024 — Friendly WiFi, the UK government-initiated safe certification standard for public WiFi, is thrilled to announce its new sponsor for the upcoming year: Shoorah (Shoorah.io). Shoorah, a mental health and wellbeing app, brings a fresh perspective to the digital landscape, and its alignment with Friendly WiFi’s mission is both strategic and impactful.
About Shoorah: Nurturing Mental Health and Wellbeing
Shoorah, founded by Lorri Haines and Ferne McCann, is more than an app—it’s a sanctuary for the mind, body, and soul. As parents of young children growing up in the technology era, Lorri and Ferne understand the challenges families face in navigating the digital world while safeguarding mental health. Their combined backgrounds—Lorri’s success as a Dubai-based businessman and Ferne’s journey as a model, television personality, and presenter—bring a unique blend of entrepreneurship and empathy to Shoorah.
Friendly WiFi and Shoorah: A Perfect Match
The synergy between Friendly WiFi and Shoorah is evident. Friendly WiFi’s certification and colourful ‘Approved’ symbol shows and ensures that public WiFi networks meet minimum filtering standards, particularly in areas where children are present. By protecting children and young people from online harms, Friendly WiFi indirectly promotes mental health by reducing exposure to harmful content.
Shoorah’s mission aligns seamlessly with this vision. Through a range of wellness tools, Shoorah empowers users to support their mental health, improve sleep, manage anxiety, and create joyful moments in their lives.
Why Shoorah?
Friendly WiFi sought a primary sponsor who not only shares their commitment to safeguarding children online but also understands the transformative power of technology. Shoorah’s focus on mental wellbeing resonated deeply. By supporting Shoorah, Friendly WiFi not only reinforces its core mission but also contributes to the growth and development of an app that can positively impact millions of lives.
Lorri Haines and Ferne McCann: Champions of Change
Lorri and Ferne’s personal experiences as parents underscore their dedication to creating a safer digital environment. As CEO of Shoorah, Lorri brings business acumen, while Ferne’s journey from reality TV to motherhood exemplifies resilience and adaptability.
Transforming the Way People Feel
Friendly WiFi and Shoorah share a common goal: to transform the way people feel—both mentally and physically. Together, they champion a safer, more compassionate digital landscape—one where children thrive, parents find support, and mental health takes center stage.
For media inquiries, please contact:
Friendly WiFi Press Office Email: info@friendlywifi.com
Shoorah Media Relations Email: info@shoorah.io
About Friendly WiFi: Friendly WiFi is the government-initiated safe certification standard for public WiFi. It ensures that WiFi services meet minimum filtering standards, particularly in areas frequented by children. For more information, visit Friendly WiFi.
About Shoorah: Shoorah is a comprehensive wellbeing app that supports mental health and nourishes overall wellbeing. With features like SHURU chatbot, affirmations, and journaling, Shoorah empowers users to take control of their mental and physical health. Learn more at Shoorah.
