We’re proud to announce our new partnership with Norwich City Football Club, bringing Shoorah’s mental health and wellbeing support to the Canaries community.
As part of the partnership, all Norwich City season ticket holders will receive complimentary access to Shoorah, giving supporters access to digital wellbeing tools, assessments, workouts, recipes and professional support in one centralised place.
For us, this partnership is about more than football. It is about making wellbeing support easier to access in everyday life and building on the important work Norwich City is already doing within its community.
Through its A Home for Everyone commitment, Norwich City has placed mental health alongside its wider work around equality, inclusion and belonging.
The Norwich City Community Sports Foundation is also making a measurable difference. Its 2025 Impact Report found that 76% of participants reported improved mental wellbeing and 87% reported improved mood, while more than 56,000 people took part in Foundation programmes. The Foundation has also established a Healthy Fans Support Hub at Carrow Road, creating accessible pathways towards better physical and mental health for supporters. Norwich City Community Sports Foundation
Our partnership builds naturally on that commitment.
By bringing Shoorah to Norwich City supporters, we can help extend access to wellbeing beyond matchday, giving people tools and support they can turn to whenever they need them.
Over the next three years, our ambition is for every Canaries fan and every member of Norwich City staff to have everyday support available in their pocket, day or night.
Are you a Norwich City season ticket holder? Get started with Shoorah and access your complimentary support here:
Get started with Shoorah
Want to learn more about the partnership?
Read the full Norwich City announcement
We’re incredibly proud to begin this journey with Norwich City, and we’d like to thank the Canaries for welcoming Shoorah into the club and sharing our belief that mental wellbeing deserves the same attention as physical health.
Together, we’re helping make wellbeing part of everyday life for the Canaries community.
