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Shoorah: How A Female Celebrity-Turned-Founder Enhances Wellbeing

Image shows Shoorah co-founder and COO, Ferne McCann

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Tech publication 4i Magazine reports that, if there’s one market that continues to boom, it’s wellbeing tech.

From digital journalling, mood tracking, sleep analysis and even diet monitoring, technology has made it easier for us to remain connected to and better manage our inner selves.

The wellbeing market shows no signs of slowing down, with recent figures indicating it’s set to be worth over eight and a half billion euros by 2032. What’s more, it’s estimated there are over 350,000 health apps now available globally, with around two hundred fifty of them being released daily.

Mindfulness and wellbeing

Even celebrities have become figureheads for mindfulness and wellbeing. Selena Gomez, Justin Bieber, Demi Lovato, Michael Phelps and Harry Styles are just some of the stars supporting and, in some cases, co-founding apps that aim to promote wellness.

Another celebrity who has recently deep-dived into the wellbeing apps space is Ferne McCann, Co-founder and COO of the new wellbeing platform, Shoorah.

The TV personality, who is best known for I’m a Celebrity Get Me Out Of Here, BBC Celebrity best home cook and, most notably, ITV reality series, The Only Way Is Essex, is using her fame and previous experience journalling to help promote positive mental health.

The magazine carries an interview with Ferne McCann about her new app, the concept behind it and how she juggles both motherhood and innovation.

Read the full interview HERE

You can find the Shoorah mobile app on both App Stores – Google Play and Apple IOS

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