Ferne and Lorri, driven by their shared passion for mental health and well-being, joined forces to create Shoorah in May 2023.
Born from Ferne’s personal journey through a challenging time, and fuelled by the duo’s commitment to making mental health support accessible to all, Shoorah represents the culmination of their vision to empower
individuals and communities.
“Our goal is to build a community that uplifts, empowers, and fosters resilience.”
Daily support, clinical care, and benefits work best when they live in one system.
Employees deserve simple access to tools, professionals, and resources.
Early insight leads to better outcomes.
Every organisation is different Shoorah is built to flex.
CEO, Co-Founder
Dan Lawrence is an experience Jungian Psychotherapist and social dreaming consultant. He helps explore the “unthought knowns” in peoples lives, blending Psychotherapy approaches with a background in derivatives trading.
CO, Co-Founder
Ferne McCann is a UK television personality and social media influencer. After facing personal and professional challenges, she and Lorri co-founded Shoorah to create a platform where, mental health support is easily accessible to all.
Psychotherapist
Dan Lawrence is an experienced Jungian psychotherapist and social dreaming consultant. He helps explore the ‘unthought knowns’ in people’s lives, blending psychotherapy approaches with a background in derivatives trading.
Commercial Operations
aydelle Delos Santos, with over 5 years of professional experience, currently handles the commercial operations of Shoorah, managing CRM systems, outreach, executive coordination, community engagement, and operational support, while helping drive lead generation, communication, and relationship building across multiple areas of the business.
CLO
Attila Hunter is a corporate solicitor with 7+ years’ experience, specializing in media, tech, and creative industries. He advises on start-ups, agreements, acquisitions, and more, with an interest in property development.
CSO
Dr. Marc Bouji, PhD, is a cognitive neuroscience professor with 10+ years in science communication. Specialising in depression, anxiety, and neurodegenerative diseases, he leads a Biomarketing program and consults on neuromarketing.
CDO, Chief Digital Officer
Clive Flashman, CDO, was an early innovator in UK Knowledge Management during the dotcom boom, with work published in journals. He later rejoined the NHS, where he led the National Reporting Learning System for patient safety and contributed to WHO, HL7, and NHS standards.
Head of HR
Lucinda Reader, Head of HR at Shoorah, brings broad global HR experience. She has worked with blue-chip companies and startups to drive growth, save costs, and craft post-acquisition strategies. Lucinda is known for pragmatic solutions while managing risk effectively.
Medical Director
Shoorah’s Chief Medical Officer, Dr Neetu Johnson, known for her roles as one of the UK’s top Consultant Psychiatrists in Neurodevelopmental Disorders, Integrative/Preventive Psychiatry Specialist, and Longevity Medicine Lead.
CTO
Naveen Kumar, a tech leader at Shoorah, drives innovation across Android, iOS, desktop, and web apps. With 21+ projects, he ensures scalable solutions that improve mental health support through advanced features and performance optimisations.
Chief Nutrition Officer
Nicola Rain is a clinical nutritionist and health specialist within an NHS background and the healthcare sector.
Dietitian Advisory
Ro Huntriss is a female dietician expert specializing in fertility and women’s health.
Clinical Director
Clinician & entrepreneur passionate about healthcare innovation. I advise startups, work in the NHS, and provide expertise in clinical ops, regulation, marketing, and strategy to drive impactful solutions.
Experienced counselor specializing in anxiety, depression, ADHD, insomnia, addiction, and couples therapy. I offer personalized therapy for adults, children, and families, working privately and within the NHS.
Gary is an expert in cyber security and data protection with years of experience ensuring digital safety. He focuses on building secure systems and protecting sensitive information across all platforms.
head of Ops
Jay Blades oversees day-to-day operations, ensuring smooth workflow across all departments. With his strong leadership and organizational skills, he keeps projects on track and teams aligned for success.
Chief Information Officer
David Sartain is a technology leader with extensive experience in managing IT infrastructure and digital innovation. He ensures that Shoorah’s technology systems are secure, efficient, and aligned with the company’s long-term goals.
Junior Sales Operation Support
Annie Rose Araza is a proactive and detail-oriented professional experienced in administrative support, CRM management, content creation, and client outreach. Her responsibilities include conducting daily email outreach, managing and organizing CRM and prospect records, creating and publishing blog content.
Daily support including guided tools and habit-building structures that strengthen emotional and physical wellbeing.
Professional support pathways that provide confidential care, structured escalation, and regulated clinical access when needed.
Gamified challenges, pulse surveys, and recognition tools that increase participation and reinforce positive culture.
A centralised suite of marketplace savings, salary sacrifice, cash plans, and protection products delivered in one system.
Digital assessments, wearable integration, and testing tools that provide early insight and personalised recommendations.
Fully adaptable to your organisation, delivered at one cost.
Create a healthier, more connected workforce through daily tools and measurable participation.
Identify early warning signs and activate preventative and clinical support pathways.
Extend wellbeing resources beyond the workplace into schools and homes.
Provide leadership with anonymised insights that link wellbeing strategy to business performance.
See how Shoorah helps organisations support people, improve engagement, and drive meaningful outcomes.
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