Football has always been about connection, the shared moments, the passion, the sense of belonging that stretches beyond the pitch. But behind the roar of the crowd, many fans quietly face their own challenges. That’s why Millwall Football Club has partnered with Shoorah, the all-in-one wellbeing platform, to offer free mental health and wellbeing support to every Millwall fan.
This partnership is rooted in care, community, and compassion; a shared belief that mental health matters just as much as physical health. Together, Millwall and Shoorah are helping to make wellbeing support more accessible, more human, and more open to everyone.
Supporting Fans, On and Off the Pitch
Through this collaboration, Millwall fans can now explore Shoorah’s full suite of wellbeing tools; simple, science-backed features designed to make self-care part of everyday life.
Fans will have access to:
- Guided meditations and breathwork to ease matchday nerves or calm a busy mind.
- Journaling tools to reflect, process emotions, and build self-awareness.
- Gratitude and affirmation practices to strengthen mindset and confidence.
- Sleep sounds, Cleanse Tool, and Shoorah Path, offering personalised wellbeing journeys for rest, focus, and balance.
- Instant, confidential support through expert videos, helplines, and resources for stress, addiction, or emotional challenges.
These tools are designed to fit real life, whether that’s finding calm before a big match, winding down after work, or simply taking a moment for yourself.
Why This Partnership Matters
This collaboration goes beyond technology. It’s about people, about looking out for one another and building a culture where mental wellbeing is talked about openly and supported without judgment.
Millwall’s long-standing commitment to its fans and community perfectly aligns with Shoorah’s mission: to make wellbeing accessible for everyone, everywhere. Together, we’re helping fans feel supported, empowered, and connected, both on and off the pitch.
Because when a community takes care of its mental health, everyone grows stronger.
To read more about this partnership, visit Millwall FC’s official announcement here and the links below to know more : 👉 Millwall Football Club launches free mental wellbeing support for fans in partnership with Shoorah
